Cold Email Outreach: Spintax and AI

Cold email outreach is a crucial strategy for businesses aiming to promote their products or services. However, one of the primary challenges is ensuring that these emails do not end up in spam folders. This is where Spintax and AI tools come into play. In this post, we will explore how to effectively use Spintax for bulk cold emails and how AI can enhance your email campaigns.

Understanding Spintax and Its Importance

Spintax, short for 'spinning syntax,' is a technique used to create multiple versions of the same message by replacing words or phrases with synonyms. This method is essential in cold email outreach to avoid spam filters, which often flag repetitive content.

To utilise Spintax, you enclose groups of interchangeable words or phrases in curly brackets {} and separate them with pipes |. For example, the sentence “I want to speak to the sales team” can be reformulated as “I want to speak to the sales {team|department|division},” generating variations such as “I want to speak to the sales team,” “I want to speak to the sales department,” and “I want to speak to the sales division.” This approach can be expanded with Nested Spintax, allowing multiple parts of a sentence to be spun, producing even more unique variations.

Steps to Effective Spintax Implementation

Ensuring your emails reach the inboxes of your prospects involves more than just using Spintax. Here are five critical steps to maximise your cold email campaign's success:

• Set Up SPF, DKIM, and DMARC: Properly configuring these email authentication protocols helps verify your emails and prevents them from being marked as spam.
• Warm Up Your Domain: Gradually increasing your email sending volume helps build your domain’s reputation and avoids sudden spikes that can trigger spam filters.
• Personalise Your Emails: Using fallback text and personalising each email ensures relevance and engagement.
• Verify Your Email List: Regularly cleaning your email list reduces bounce rates and maintains a good sender reputation.
• Utilise Spintax: Generating diverse email content with Spintax helps avoid detection by spam filters, ensuring better deliverability.

Consider an example of a basic cold email, transformed using Spintax:

Hello ,

I recently {came across|read|discovered} your reviews on {Platform A|Platform B|Platform C}, and I must say you’ve done an {excellent|outstanding|remarkable} job with your {dealership|auto business|car dealership}.

We’ve {developed|created|built} a new {solution|technology|system} that can {increase|boost|enhance} repeat {business|purchases|sales} for your {dealership|company|firm} by 30%. Would you be {interested|available|willing} to {discuss|talk about|learn more} this {opportunity|proposal|idea} this week?

{Best regards|Sincerely|Thanks},

Mike

This template can generate numerous unique emails, enhancing deliverability and engagement.

Leveraging AI for Personalised Email Campaigns

While Spintax is vital, combining it with AI tools can further enhance your email campaigns. AI can help craft personalised, high-converting emails quickly and efficiently. Here are some key strategies:

• Train AI with High-Performing Emails: Use examples from successful campaigns to teach AI the desired tone, style, and voice.
• Use AI Tools for Spintax and Personalisation: Tools like Instantly.ai and Copy.ai can generate email sequences with Spintax and personalised content, saving time and improving outcomes.

AI tools, such as WriteMail.ai and Mailbutler, can analyse and enhance email drafts in real time, ensuring they align with your brand’s voice. Google Sheets with GPT integrations and Microsoft Copilot Pro for Outlook offer customisable solutions for large-scale email personalisation, making them ideal for businesses looking to streamline their outreach efforts.

Conclusion

Effective cold email outreach requires a combination of personalised content and strategic tools to avoid spam filters. By leveraging Spintax and AI, businesses can significantly improve their email deliverability and engagement rates. Whether you're using advanced tools like Instantly.ai or integrating AI with Google Sheets, the key is to personalise and diversify your email content. Implement these strategies to enhance your cold email campaigns and achieve better results in your outreach efforts.

For more information on avoiding email spam folders read our blog post ‘Email Marketing: How to Avoid Getting Marked as Spam’